A new celebrity joins the Bitcoin craze. Maria Carey has partnered with Gemini, the leading cryptocurrency platform funded by Cameron and Tyler Winklevoss, on a new campaign that aims to use her influence to encourage women around the world to learn more about investing in cryptocurrency.
Mariah Carey is passionate about women’s financial empowerment. On her Instagram, she shared a video about her collaboration with Gemini, including a code ‘mariah’ that could be used to sign up for the platform for the first time and receive $20 worth in bitcoin.
With an educational approach, the video aims to demystify common misconceptions and fears about Bitcoin investment. She begins by saying, “Did you know that you don’t need to buy a whole Bitcoin to invest? You can begin trading on Gemini with as little as five dollars.”
There is a clear intention to reach a demographic of people who are not wealthy and can benefit from cryptocurrency investments. The singer also cites Gemini’s free educational resources like Cryptopedia for her understanding of crypto investments.
The Numbers Of Crypto-curious Women Are Going Up
Maria Carey also explained that a portion of the trading profits made using her code on the platform will be given to Black Girls Code, a non-profit organization that aims to achieve equal representation in the tech sector by empowering women of color to enter the digital space and teach them skills to become innovators in the STEM field.
The demographic that the Winklevoss twins want to reach is clear: women of different classes looking forward to learning how to invest in bitcoin. Rolling Stone reported on their website that Tyler Winklevoss has previously said that:
Cryptos like Bitcoin and Ether were two of the best-performing assets of the last decade. Our goal at Gemini is to help educate you on the promise of crypto and make it simple, easy, and safe for you to engage in this new asset class
The magazine also pointed out the great number of women that showed interest in cryptocurrency, as portrayed in Gemini’s 2021 State of U.S. Cryptocurrency Report.
the number of crypto investors is set to double this past year, along with a growing number of what the company calls the “crypto-curious.” Gemini says 53 percent of the crypto-curious (…) were women.
A survey by S&P Global back in August showed that only 26% of American women invest in the stock market, which appears to be due to a general fear of the risks. With campaigns such as this one, and organizations like Black Girls Code, women might be on the verge of surpassing their Bitcoin curiosity and taking the lead.
The Cryptopedia platform is playing a great role in educating about Bitcoin and other cryptocurrencies, which can become potentially good for the market as many continue to join and benefit from it.